What Is SEM ?
SEM stands for {Search Engine Marketing}. SEM involves buying pay-per-click ads that display on a search engine results page (SERP for short). Ads may be placed through Google Ads, Bing Ads, or other search engines.
SEM For Beginners
Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.
Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.
In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:
Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Google’s Insider’s Guide To AdWords (PDF). Since the guide was last updated in 2008, the Google AdWords UI (user interface) has changed, along with several features, but the guide may still offer a useful introduction.
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