1. Blogging for SEO
One of the first active sections any company should have on its website is a blog. In addition to providing insights and keeping customers and prospects interested in what they have to say, a blog can also seriously boost your SEO prowess.
2. SEO Battleground: Intent vs. Keyword Optimization
These days, there’s no competition between optimizing for search in the original sense (i.e. placing keywords in strategic places throughout content) and answering the questions the audience is asking. The latter will win almost every time.
3. Social Media: A Hidden SEO Treasure Trove
Both SEO and social media are inbound strategies, and their similarities don’t end there. Both also rely on great content to fuel their popularity. And while most marketers agree that social has an impact on their SEO success, many leave out the specific details. Here are three of the top ways companies can see their social profiles influence SEO:
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